Creating Your First Synfluencer

A synfluencer is the persona profile that powers one content workflow inside the app. It can mirror your own voice, represent a brand voice, or act as a synthetic persona you create. Each synfluencer has its own niche, voice, avatar, social connections, and automation settings. You can create as many as you need.

Creating a synfluencer

If you completed onboarding, your first synfluencer is already set up. To create additional synfluencers:

1. Open the synfluencer dropdown in the sidebar and click the create option.
2. Enter a name for your new synfluencer.
3. Define the niche, voice, and persona details.
4. Upload or generate an avatar image.
5. Add voice examples for each platform to help the agents match your style.

Managing synfluencers

From the synfluencer management page you can:

• Edit — Update name, niche, voice, persona, and bio at any time.
• Clone — Duplicate an existing synfluencer to create a variation with the same base settings.
• Export / Import — Save your synfluencer configuration as JSON or import one from a file.
• Generate photos — Create UGC-style photos for your synfluencer using AI.
• Trend spike alerts — Opt in per synfluencer via the toggle in the edit profile (off by default). When enabled, in-app messages fire for trends that cross your chosen relevance threshold. Turn it off if you find the alerts noisy.
• Product URL + Brief — Optional fields under Edit, grouped after Tone & Style. The Product URL is the destination link for the synfluencer's product/service; clicking Fetch brief fetches the page and asks an LLM to summarize it into a 2-3 sentence Product Brief (editable). When set, the new Promo intent becomes available across both Engage X reply / quote drafts AND Trend Discovery content generation. The Promo intent weaves the product into a pain-solving response in the synfluencer's voice — peer-recommendation tone, no salesy CTAs. Leave blank to disable Promo intent (drafts fall back to a non-product reply).
• Delete — Remove a synfluencer and its associated data.

What's next

With your synfluencer created, head to the Observatory to discover your first trends, or connect your social accounts via Social Connections.